membership

17/12/2015
Digital governance v3

Digital governance framework for membership organisations

I was interested to read a recent report about digital governance by Lisa Welchman, Digital Governance: A Primer for Content Marketers, on the Content Marketing Institute’s website. I found the report’s four-step process for creating a digital governance framework useful for […]
17/12/2015
10 point checklist v3

10 point checklist to maximise impact of member e-newsletters

On 3rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. It was interesting to hear that the challenges small charities face were very similar to those experienced by membership bodies. A […]
02/11/2015
3-Steps communicating value

3 steps to improve how you communicate the value of membership

I was delighted to recently deliver a presentation for the NCYVS Member Network on the topic of communicating value, I thought I’d share some key points in this blog post. 33% of organisations say that their main barrier to growth is […]
01/07/2015
PKF-Littlejohn

3 surprising facts from PKF Littlejohn’s membership organisations’ survey

I was interested to read the second annual membership organisations’ survey from accountancy and business advisory firm, PKF Littlejohn, which shows renewed optimism for the sector again this year. These are the three insights that stood out for me: 1. […]