Marketing strategy

Top 5 essentials for your membership marketing strategy

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing […]
Large crowd

Member engagement – measuring what matters to your members

I recently read an interesting report, Leading Engagement from the Outside In, from US based membership consultants Anna Caraveli and Elizabeth Weaver Engel, which offers an alternative view to traditional member engagement activities and metrics when considering levels of member engagement […]
Colour comms v6 RESIZED

5 tips on how to use colour to enhance your member communications

  I have been working on rolling out a re-brand for a membership client. It has made me think about the role of colour in communications, so I wanted to share a guest blog from Steven Randall of Ocean Design. […]

Digital storytelling using your members

I was delighted to attend the Social Media Exchange event on 8 February, which focused on all things digital for charities but especially storytelling. The event featured lots of excellent case studies from mainstream charities. These charities are using their […]
Member panel v4

Could a members’ panel help your policy work?

    I was interested to read the Institute of Directors’ (IoD) Policy Review 2015, which summarises the views of the IoD’s policy panel, over a 12-month period. The policy panel is made up entirely of its members, who the […]