membership

20/07/2016
Remember-cover

5 surprising facts from Think’s Re:member 4 survey into membership communications

  Think is one of the UK’s leading specialist publishers for membership organisations and since 2011 it has conducted Re:member, a large annual survey of communications leaders in UK professional membership organisations. The results give a cumulative insight into best […]
30/06/2016
image

How digital is your workforce?

In my work with my clients, I see digital transformation in the membership sector, first-hand. So I was very interested recently to come across a digital skills toolkit from the National Council for Voluntary Organisations (NCVO), which I think will […]
30/06/2016
RSA enewsletter_w

My top 8 highlights from RSA’s e-newsletter

I delivered an e-newsletter workshop recently for a client. One of the activities I took the group through was looking at other membership organisation’s e-newsletters. This version from the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) was […]
28/05/2016
Fawcett 310 x 224 WP

6 things I like about the Fawcett Society’s member welcome letter

I recently joined the Fawcett Society (Fawcett), the UK’s leading campaign for gender equality. I liked their welcome letter (interestingly they chose to send a hard-copy letter), so I thought I’d share with you some of the highlights, which you could use for inspiration […]
27/03/2016
Marketing strategy

Top 5 essentials for your membership marketing strategy

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing […]