Membership Retention


6 things I like about the Fawcett Society’s member welcome letter

I recently joined the Fawcett Society (Fawcett), the UK’s leading campaign for gender equality. I liked their welcome letter (interestingly they chose to send a hard-copy letter), so I thought I’d share with you some of the highlights, which you could use for inspiration […]

5 reasons why I love the CIM’s hardcopy benefits poster

I am a member of the CIM (Chartered Institute of Marketing) and in with my renewal Direct Debit confirmation letter there was a nice A3 poster outlining my benefits. Here are the five reasons why I love it: It focuses […]

My free White Paper launched – Membership Retention Essentials!

I was delighted to be asked to write a White Paper for Sterling, one of the leading membership and communication consultancies. It looks very nice thanks to Sterling’s designers. I talk about the six essential elements of retention including: Understanding […]

Why I love ICE’s brilliant campaign to encourage careers in civil engineering

The Institution of Civil Engineering (ICE) has identified that there just aren’t enough civil engineers. Apparently, only a small percentage of students that take maths or science (relevant subjects for civil engineering) at A-level then go on to study civil […]

Member feedback helped both BADMINTON England and England Netball to grow their membership

I was recently asked to talk about social media and sporting membership governing bodies at the MemCom conference; you can download my presentation here. At the event I enjoyed watching presentations from two sports’ governing bodies, and what struck me […]