Membership Recruitment


How the British Woodworking Federation grew by 28%

I was recently invited to Tweet on behalf of the Trade Association Forum at their Best Practice Exchange which showcased some of the winners from their annual awards earlier in the year. During the day I saw a presentation by […]

Why I love ICE’s brilliant campaign to encourage careers in civil engineering

The Institution of Civil Engineering (ICE) has identified that there just aren’t enough civil engineers. Apparently, only a small percentage of students that take maths or science (relevant subjects for civil engineering) at A-level then go on to study civil […]

5 quick member recruitment wins

As we approach September, midway through the financial year for lots of membership organisations, I am sure your thoughts are turning to reviewing income targets. So here are five quick membership recruitment wins: 1. Chase up lapsed memberships An obvious […]

Guest blog: 5 essentials for a great telephone renewals campaign

I am delighted to include this blog by Chord UK Ltd; a specialist telemarketing agency that has helped a number of membership organisations engage with their members over the phone. Why use the telephone? As the popularity of content-based digital […]

What can be learned from the Woodland Trust’s postcode modelling campaign?

I recently delivered a presentation about retention at the ‘Managing Membership’ event organised by Adapta Consulting and The I Am Group. It was a really good event. I enjoyed the presentation by the Woodland Trust about an acquisition campaign they […]