Membership Benefits


What can online membership cards offer your members?

I recently carried out some membership focus groups for a client. One of the topics that came up was how to remind members about the access they have to discounted services or special offers from the membership organisation, and h ow […]

5 reasons why I love the CIM’s hardcopy benefits poster

I am a member of the CIM (Chartered Institute of Marketing) and in with my renewal Direct Debit confirmation letter there was a nice A3 poster outlining my benefits. Here are the five reasons why I love it: It focuses […]

6 tips to make the most of your Special Interest Groups

I recently helped a client by running some discussion groups with their members about the organisation’s benefit offering. One of the key findings was how much the members valued the Special Interest Groups (SIGs). I have found this elsewhere too. […]