3 free DIY design tools for membership bodies

Design is worth paying for. Design is more than just tools; it is also the experience, expertise and eye of a trained professional. In this fast-developing digital world we live in, design may well be the only thing that helps […]

How could / should the telephone be used in your Marketing Mix? Presentation

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information […]

How to integrate communications at your membership body

I recently read ‘One Voice – A Best Practice Guide to integrated communications’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. It is focused on more traditional fundraising and campaigning charities but […]

CHASE Presentation – Content marketing for membership bodies

I was delighted to present at CHASE, the annual charities and membership organisation expo this week. You can download my presentation on how membership bodies can use content marketing here. If you would like a non-obligation chat about your content marketing […]

How the CIPD communicated about its rebrand and got it right

A rebrand for a membership organisation can be an important part of a new strategic direction. It can revitalise the organisation and engage members and potential members. However, it can also raise questions in members’ minds – ‘What did that […]