30/03/2017

How marketing & communications can support professional bodies with their diversity

Professional membership organisations aren’t always the most diverse of organisations. Often the professions they represent can also have an issue with a lack of diversity, especially at the top. I recently highlighted how my own professional body, the Chartered Institute of Marketing, […]
30/03/2017

My top 10 insights from MemberWise’s Digital Excellence 2017 report

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017, the free annual research summary report from MemberWise. 275 association and membership professionals took part so it helpfully covers a broad range of organisation types […]
23/02/2017

Are you answering your members’ questions with your content?

As consumers become increasingly sophisticated – and selective – in their browsing habits, so organisations are required to more carefully craft their content in response to rapidly evolving needs. The Content Marketing Institute’s UK benchmarking survey claims that 87% of marketers […]
23/02/2017

Looking for new staff? Get recruitment ready!

The start of the year can bring movement in staff, so I thought I’d ask Deborah Hockham from I Am Enterprises, to write a blog reminding us about getting recruitment ready before you start your search: Great news, you’re about to […]
26/01/2017

10 leading membership organisations and their approach to website UX

  I recently came across Pedalo’s report which examines user experience (UX) on UK membership body sites and thought I would share some of the insights. Pedalo – a web design agency working with membership organisations and other sectors – […]