About me

abby_imageI’m Abby, membership marketing expert and solution finder. With over 20 years in the business, I have experience, creative ideas and practical know-how to help you recruit, engage and retain your membership. I love membership, and set up Optimist Consulting in 2011. I’m proud to have worked with a wide range of amazing organisations from established membership bodies to small businesses and charities.

Whether you need to develop your marketing strategy, audit your membership offer, or conduct member research, I can support you. I’ve delivered increases in recruitment and revenue for leading membership organisations. I spent over 5 years as Director of Membership and Marketing for ACEVO, the charity CEO membership body, and I have also worked for a number of other membership bodies on a contract basis, so I understand the challenges you face.

You can catch me speaking at many industry events; I love to share good membership ideas. I delivered a sold-out Guardian workshop on membership marketing and present regularly at MemberWise events. In addition to my own blog, I also write guest articles for MemberWise and PARN. As I believe in walking the walk, I am also a proud member of four organisations: Chartered Institute of Marketing, CharityComms, MemberWise Recognised Supplier and Enterprise Nation. I am also involved in membership in my spare time, as I am a trustee of the Grandparent’s Association, which supports grandparents especially those with access issues, and has a membership scheme.

I’m East London based and can’t get enough of living in the world’s most dynamic city.

Whether you need to boost membership recruitment or drive up revenue, I’m positive there’s a solution for your organisation. Call me for a no obligation chat about how I can help you recruit, engage and retain your members.

Call me on 07775 810 545 or email abby@optimistconsulting.co.uk or contact me here.